How Linen and Laundries Can Cold Call on Local Businesses To Sell Employee Apparel

Posted by SmartBuy|TK on Oct 9, 2018 10:14:00 AM


Untapped Revenue Potential for Your Local Linen and Laundry Company

Is your linen and laundry service running out of steam? If you are searching for new revenue streams, it's time to learn more about employee apparel sales. Many of the same organizations and businesses that are your current customers also have a need to purchase staff uniforms and employee apparel. You likely have restaurants and hospitals on your client roster already, and these are also two top prospects for employee apparel sales. Learning more about a hands-off and fully outsourced employee apparel sales opportunity can give you the edge you need to continue growing your already successful business. 

Cold Calling is a Snap When You Partner With SmartBuy|TK

Increasing your revenue by providing additional services to your already existing clientele is one of the most effective ways to grow your laundry and linen business. You already have your current experience to lead with, and now you can offer your clients a new program that will make their lives simpler and more efficient. Employee uniforms can become a headache when there is a lot of turnover, or a lot of damage to the apparel. These two factors are especially prevalent in restaurant and hospital settings, where you likely have an established presence. Don't be shy in asking for this new business, as you will likely be doing your client a welcome favor! Employee apparel is a straightforward opportunity to relieve your client's pain points while simultaneously adding a new line of business to your revenue stream.

When reaching out to entirely new industries, such as retail shops, car dealerships, or convenience stores, remember to stress the hands-off nature of the employee apparel business. You will help the client set up everything for their staff uniforms in such a manner as to make the process truly turn key. From on-boarding new employees, to replacing damaged uniforms, the client portal makes the process easy. Your customer service skills will likely become an infrequently used enhancement due to the automation of the employee uniform procurement process; this is a great way to elevate your profile and provide a necessary service.

Follow These Tips to Increase Your Conversion Rate

When you pursue additional opportunities with existing clients or those who are closely aligned with your current industry, your success rate will be affected in a positive manner. Follow these three tips and your new uniform business is sure to take off!

  • Lead with the hands-free nature of the business. Employee apparel sales with a company like SmartBuy|TK is one that is completely automated and truly turn-key. 
  • Remind your potential clients of your expertise in the linen and laundry business. You are already familiar with their soft good needs, and likely already supply the prospect with their rental linens.
  • Leverage your expertise with uniform laundry services to springboard to this new revenue stream. Cold calling can really be considered "warm calling" when you are able to demonstrate current success within the product sector.

Reaching a new group of clients, or expanding your offering of services to your current ones is simplified when you are already working in the industry. Laundry and linen services often include the care of uniforms, and your potential new clients will already feel at ease when you approach them about expanding their level of business with your company.

Contact us today to learn more about the positive impact that employee apparel sales can have on your bottom line.


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Tags: employee apparel program, sell restaurant uniforms, new markets, finding uniform prospects, linen and laundry companies