Success in any line of business is all about taking advantage of opportunities as soon as they arise. Laundry and linen services are a powerful example of this fact. While one may think businesses that clean and iron clothes would have little potential for expansion, many of these companies grown by leaps and bounds. One of the ways they've accomplished this is by offering uniform rental and purchase services in tandem. By understanding how laundries are doing this and why it is in such high demand, you can get a sense of how to succeed in this industry.
A Rise in Dual Sales & Rental Services
In recent years, it has become increasingly common for customers that rent uniforms and gear from their laundries to ask for a chance to purchase them as well. After wearing the laundry or linen service’s medical scrubs, cooking apparel, lab coats, or other workplace paraphernalia and having good experiences, these companies decide that it would be better to own those items outright. If the laundry is willing to sell them, they can earn higher profits while offering the customer a chance to save money over the long haul.
Not only are customers demanding that laundries sell them uniforms they had been renting, but many laundries are beginning to offer this of their own accord. Whether they originally rented uniforms or sold them, laundry and linen services increasingly believe it is in their interests to do both.
The Benefits of Combo Uniform Services
Combo services offer a number of benefits to laundries, linen companies, and their customers. In particular, they make it possible to:
- Test Out Uniforms- Even if they eventually plan to purchase uniforms, many companies do not want to invest in a new set of outfits upfront. Instead, they want to test those outfits out for an extended period of time and make sure that they meet their safety, customer identification, and other business needs. With a combo rental service, customers can rent uniforms, see how well they work, and then decide whether they are worth purchasing outright.
- Fuse Permanent & Temporary Services- Some workplaces need certain uniforms at all times while requiring others only for a limited period of time. If a laundry or linen company offers combo uniform services, customers can get both types of uniforms from the same source. This simplifies the process of keeping up with different uniform needs, saving customers time and effort.
- Succeed in All Markets & Circumstances- Uniform rentals and purchases tend to be suited to different types of companies, depending on their size, industry, and method of organizing employees. By providing both services, laundries and linen services can serve all of these customers. This allows them to attract a broader base of clients, improving their prospects for success under any economic circumstances.
To learn more about combo services and other tactics you can use to succeed in the uniform market, contact SmartBuy|TK today.