To succeed in the modern market, you have to think outside the box— or, if you’re selling uniforms, outside the store. The most successful uniform marketers go beyond simply convincing potential customers to visit their shops and pick out gear for work. Instead, they promote their products directly through clients’ workplaces, convincing employers to adopt quality gear for all of their workers. One of the most effective ways to do this is through an employee apparel program. By catering to clients who have such programs while convincing others to adopt them, you can sell uniforms on a large scale while delivering consistent, ongoing benefits to your customers.
What is an Employee Apparel Program?
An employee apparel program is an initiative in which businesses, nonprofits, public agencies, and other organizations promote uniforms for all their employees. Typically, an organization will require employees to wear a certain uniform, often one that is tied to their specific jobs. Employers frequently cover at least part of the price of these uniforms, and may allow their workers to order them directly using company funds.
If you’ve ever been in a hospital, restaurant, or police station, you’ve already witnessed an employee apparel program in action. These organizations almost always require their employees to wear the same uniforms, whether to promote safety, sanitation, or convenience for the people they serve. But there are many other types of organizations that can benefit from employee apparel programs, including:
- Retail Stores- Retail customers need to be able to identify employees quickly in case they need help finding or reaching something. Uniforms help them do this.
- Maintenance Services- Plumbers, electricians, and HVAC technicians wear uniforms to protect themselves against the hazards and health risks of their jobs. Such uniforms also provide them the freedom to move their arms and legs around in tight spots.
- Tech Firms- Tech workplaces often have egalitarian cultures, encouraging all employees to make proposals and contribute their skills as equals. Uniforms eliminate visible distinctions among employees, helping to put everyone on an equal footing.
- Real Estate Companies- Like retailers, real estate firms need their customers to be able to identify qualified employees with ease. Uniforms make it easier to do this.
In general, any industry where customers need to quickly and reliably identify staff members can benefit from an employee apparel program. Not only do such programs guarantee that everyone gets a uniform, but they help the company make sure each employee’s uniform is consistent. Greater consistency enhances the customer experience, making sure no shopper will be confused by conflicting clothing choices and arrangements. Consistency is also important for uniforms that promote safety or hygiene, as they ensure all employees who do a particular job will be exposed to exactly the same risks.
Want to learn how to sell apparel to these companies? SmartBuy|TK offers in-depth advice on taking advantage of employee apparel programs and other strategies for consistent sales. For more information, give us a call today!