Success in any line of business is all about taking advantage of opportunities as soon as they arise. Laundry and linen services are a powerful example of this fact. While one may think businesses that clean and iron clothes would have little potential for expansion, many of these companies grown by leaps and bounds. One of the ways they've accomplished this is by offering uniform rental and purchase services in tandem. By understanding how laundries are doing this and why it is in such high demand, you can get a sense of how to succeed in this industry.
SERIES: STARTING A UNIFORM COMPANY - PART 3
When starting a new uniform company, never underestimate the importance of branding. Establishing a strong brand isn’t just about making yourself look good. It also plays a critical role in creating a convenient shopping experience for your clients. Customers have a difficult time remembering all the options they have to meet their needs, whether as businesses or as individuals. This is a particularly serious problem with uniforms, which often appear the same at first glance, but actually differ considerably depending on where they come from. To help your new clients understand this difference and keep track of what makes you unique, you need to establish a strong brand from the start. That begins with:
SERIES: STARTING A UNIFORM COMPANY - PART 1
“Know your market.” Many entrepreneurs would cite this principle as Rule Zero for success in business. If you don’t know whom you’re selling to and why they need what you have, there’s no way to succeed in any endeavor. In this respect, the uniform industry is no exception. Uniforms have considerable value to companies of all stripes, but their specific benefits vary from organization to organization. Only by surmising all the organizations in your area that can use uniforms will you be able to sell them on a large scale over the long haul. Thus from the start, you need to identify your market, which begins with:
“Why do waiters dress differently than chefs?” As a uniform seller, this question should be at the forefront of your mind. Understanding the specific demands of each job and the ways that work apparel can address them is critical to selling uniforms effectively. The better you are at understanding these nuances, the better you will be at showing clients the true value of your gear. Clients will thus realize that buying your uniforms is a good investment, leading them to come back for your products time and again.
When appealing to business clients, your No. 1 goal should be to make their lives easier. Modern companies have no end of worries; they need to watch out for safety liabilities, cleanliness concerns, and competition from all over the globe, to name just a few issues. If you can help them address these problems, your clients will be grateful to work with you, and won’t stop coming back. As a uniform seller, you have a unique opportunity to relieve the burdens that your customers face. By paying attention to uniform performance features, you ease your clients’ worries not only over apparel, but also over a wide range of other issues.
“Pursue every opportunity” is Rule Zero in any business. And in the food service supply industry, those opportunities are all around. As a company that sells equipment and ingredients to restaurants and caterers, you can expand your business in many simple and profitable ways. One valuable but often-overlooked avenue for expansion is uniform supply. By adding employee apparel to your selection of pots, pans, grills, stoves, and foodstuffs, you not only expand your sales, but make yourself indispensable to clients. In this way, you lay the foundation for your continued success over the long haul.
The secret to success is to always play for more. Even if you already have a profitable business with a large pool of customers, you need to actively expand your company or you will end up losing ground. The uniform industry is a clear case in point. As a uniform supplier, you can’t be happy just providing gear to one type of business. If you are, other suppliers will eventually expand into your field and pick off your customers. Thus to achieve success, you must target every uniform market you can, and that begins with:
In today’s gig economy, many of us have an extra job on the weekends or a gig to do at nights. It’s easier than ever to get some extra income. You could drive for Uber. Help someone move through Task Rabbit. Or search for projects on Freelancer.com.
To succeed in the modern market, you have to think outside the box— or, if you’re selling uniforms, outside the store. The most successful uniform marketers go beyond simply convincing potential customers to visit their shops and pick out gear for work. Instead, they promote their products directly through clients’ workplaces, convincing employers to adopt quality gear for all of their workers. One of the most effective ways to do this is through an employee apparel program. By catering to clients who have such programs while convincing others to adopt them, you can sell uniforms on a large scale while delivering consistent, ongoing benefits to your customers.