At first glance it may seem like selling and managing an in-house, do it yourself uniform program is the way to go for your linen rental laundry, uniform laundry or promotional products company. However, when you start digging into the economic realities of such a program, a different picture begins to emerge. Many times the perceived net corporate profit realized from such programs is a lot less than you may think. Let's take a closer look at the time and cost expenses that such a program entails, and compare that with the simplicity and ease of an outsourced plan. When you are handling all of your clients' needs you may not reach optimum profit levels.
Many firms that have employee apparel and uniforms for their workers find that an employee allowance program takes a lot of the hassle out of the process. It is an efficient process that allows the employer to provide funds for the employee to order their apparel directly. It cuts down on unused inventory and ordering errors. The system is better for both the work team and the company owners and provides a necessary service in a seamless manner to both parties.
Successful uniform vendors and employee apparel providers understand that employers have to source uniforms as they hire people, a fact that often translates into orders that are quite small. This fact can make inventory management incredibly challenging to say the least. Because of the way that on-demand and turnkey apparel services are set up, these challenges can be minimized and ordering demands, of any level, are dealt with in a straightforward and seamless manner. Utilize a bespoke platform to put your mind at ease, whether you are processing 200 or 20,000 small orders throughout the year.
What does it take to run a profitable laundry or linen service? If you ask most laundry owners, it’s low costs and good service. Laundries are constantly looking for ways to lower the price of doing business without sacrificing quality. From using water more efficiently to choosing better but less expensive chemicals to precisely calculating the way they iron, they keep operating costs to a minimum so they can profitably charge low prices.
SERIES: STARTING A UNIFORM COMPANY - PART 6
Starting a uniform business is a marathon, not a sprint. Even if you feel like you’ve put enormous thought and effort into setting up your business, you still may not be ready to make consistent sales over the long haul. Order organization is a common stumbling block that even the most well-prepared uniform companies encounter. Particularly when selling over the Internet, it is essential that you set up your site so it's easy for customers to place orders and for you to process them. Through the following steps, you can organize your site for convenient, consistent orders from clients large and small:
SERIES: STARTING A UNIFORM COMPANY - PART 5
“A bird in the hand is worth two in the bush.” This hunting aphorism also rings true in the uniform market, where a sales prospect is a very different thing than an actual sale. You may know twelve different companies in your area that need uniforms, but turning that information into even six sales is an uphill battle. But the more effective you are at converting prospects into profits, the more bang you’ll get for your marketing buck. Thus as a new uniform company, you need to master the art of prospect pursuits, and that involves:
As a uniform supplier, you know better than anyone else that each client is unique. That uniqueness is strongly reflected not only in the type of apparel they order, but in how they go about ordering it. Some clients prefer to place regular bulk orders for a specific set of uniforms; others place occasional orders with different types of clothes each time; and still others leave it up to individual employees to order uniforms. Your job is to cater to these and all other uniform ordering preferences. The better you accommodate each client’s specific way of ordering, the more valuable you will be to them, leading them to trust you for all their apparel needs.
The key to success for any business is to take advantage of all viable opportunities for growth, no matter where they arise. Laundries are no exception, which is why they are always on the lookout for ways to diversify their operations and expand their revenues. Notably, laundries have a long history of leasing and renting uniforms, along with mats, rags, and other valuable items. By understanding the benefits and limits of these rental programs, your laundry can further expand its rental programs, expanding into logo’d uniforms and apparel without skipping a beat.