From Walmart to McDonalds to your favorite grocery store, it seems everyone is wearing uniforms. The benefits of work uniforms have been noted by many companies and including the Northeast Florida State Hospital, which is located near Jacksonville, Florida. In 1959, the state of Florida opened an inpatient mental health center in nearby Baker County. It has changed with the times and is still open to serve the chronically mentally ill throughout the state of Florida. It takes care of the mentally ill in serving 30 of Florida's 76 counties.
Success in business is all about revenue growth, and the uniform industry is no exception. If you aren’t expanding your number of clients and the amount of orders they send you, you risk being supplanted by more dynamic competitors. But increasing your revenues and market share isn’t easy, especially when your current staff cannot handle additional work. You could invest in more employees and capital equipment, but that would sap your funds and risk disrupting your business. By outsourcing key functions, you can expand revenues without the cost and disruption of expansion.
When it comes to selling employee apparel, promotional product distributors can’t be beat. No one has a better track record of selling large loads of uniforms and gear to a wide variety of companies for years on end. For many, it comes as a surprise to learn that these companies stock little or no gear of their own. Instead, they coordinate shipments from third parties, thereby separating the actual stocking and shipping process from sales coordination. By understanding why and how promotional product distributors do this, you can comprehend one of the greatest secrets to efficiency and success in the employee apparel industry.
Success in any line of business is all about taking advantage of opportunities as soon as they arise. Laundry and linen services are a powerful example of this fact. While one may think businesses that clean and iron clothes would have little potential for expansion, many of these companies grown by leaps and bounds. One of the ways they've accomplished this is by offering uniform rental and purchase services in tandem. By understanding how laundries are doing this and why it is in such high demand, you can get a sense of how to succeed in this industry.
SERIES: STARTING A UNIFORM COMPANY - PART 6
Starting a uniform business is a marathon, not a sprint. Even if you feel like you’ve put enormous thought and effort into setting up your business, you still may not be ready to make consistent sales over the long haul. Order organization is a common stumbling block that even the most well-prepared uniform companies encounter. Particularly when selling over the Internet, it is essential that you set up your site so it's easy for customers to place orders and for you to process them. Through the following steps, you can organize your site for convenient, consistent orders from clients large and small:
SERIES: STARTING A UNIFORM COMPANY - PART 5
“A bird in the hand is worth two in the bush.” This hunting aphorism also rings true in the uniform market, where a sales prospect is a very different thing than an actual sale. You may know twelve different companies in your area that need uniforms, but turning that information into even six sales is an uphill battle. But the more effective you are at converting prospects into profits, the more bang you’ll get for your marketing buck. Thus as a new uniform company, you need to master the art of prospect pursuits, and that involves:
SERIES: STARTING A UNIFORM COMPANY - PART 4
Client prospects everywhere, but nothing you can sell? This is a common dilemma for new uniform companies. Such startups wisely focus on assessing the market and identifying customer prospects at the very beginning. But once they’re done with that, they often realize that they don’t actually have any gear to sell to these prospects. Getting ahold of that gear quickly is essential, lest someone else capture the business of the clients you plan to target. But you also need to take the time to assess potential suppliers, making sure they offer fair prices and quality gear. To do this, you must:
SERIES: STARTING A UNIFORM COMPANY - PART 3
When starting a new uniform company, never underestimate the importance of branding. Establishing a strong brand isn’t just about making yourself look good. It also plays a critical role in creating a convenient shopping experience for your clients. Customers have a difficult time remembering all the options they have to meet their needs, whether as businesses or as individuals. This is a particularly serious problem with uniforms, which often appear the same at first glance, but actually differ considerably depending on where they come from. To help your new clients understand this difference and keep track of what makes you unique, you need to establish a strong brand from the start. That begins with: