Successful uniform vendors and employee apparel providers understand that employers have to source uniforms as they hire people, a fact that often translates into orders that are quite small. This fact can make inventory management incredibly challenging to say the least. Because of the way that on-demand and turnkey apparel services are set up, these challenges can be minimized and ordering demands, of any level, are dealt with in a straightforward and seamless manner. Utilize a bespoke platform to put your mind at ease, whether you are processing 200 or 20,000 small orders throughout the year.
Are you up at night worrying about how much cash you have sitting in inventory with hopes that you will be able to move the product soon? Inventory management can be one of the most stress-inducing aspects of business ownership. You worry that you ordered too much of a product that could turn out to be a low seller or not enough of the product that can give a healthy boost to your bottom line. With a turn-key apparel service, those worries can be put to rest and you can enjoy a great night of sleep! If inventory woes are keeping you up at night, it's time to take a look at changing your business model.
Are you considering a move into the growing employee apparel industry? This market segment shows a lot of growth potential and offers a lot of opportunity to both seasoned and new entrepreneurs alike. There are two different models that you can adopt when you begin your uniform sales business, the do-it-yourself route or an outsourced solution. Let's take a closer look at both types to gain a better understanding of how they each fit into the overall market.
SERIES: STARTING A UNIFORM COMPANY - PART 6
Starting a uniform business is a marathon, not a sprint. Even if you feel like you’ve put enormous thought and effort into setting up your business, you still may not be ready to make consistent sales over the long haul. Order organization is a common stumbling block that even the most well-prepared uniform companies encounter. Particularly when selling over the Internet, it is essential that you set up your site so it's easy for customers to place orders and for you to process them. Through the following steps, you can organize your site for convenient, consistent orders from clients large and small:
SERIES: STARTING A UNIFORM COMPANY - PART 4
Client prospects everywhere, but nothing you can sell? This is a common dilemma for new uniform companies. Such startups wisely focus on assessing the market and identifying customer prospects at the very beginning. But once they’re done with that, they often realize that they don’t actually have any gear to sell to these prospects. Getting ahold of that gear quickly is essential, lest someone else capture the business of the clients you plan to target. But you also need to take the time to assess potential suppliers, making sure they offer fair prices and quality gear. To do this, you must:
SERIES: STARTING A UNIFORM COMPANY - PART 2
“I’ve identified my market. What now?” This is a common question for new uniform businesses that are struggling to get off the ground. The first step in founding such a business is to assess how much demand there is in your area for uniforms. But once you’ve made that assessment, it isn’t easy to turn it into useful sales information. You may know the number of companies in your region that could use uniforms, but how many of them still don’t have gear and are ready to buy? To turn market identification into practical sales, you need to look for willing customers, and that means:
SERIES: STARTING A UNIFORM COMPANY - PART 1
“Know your market.” Many entrepreneurs would cite this principle as Rule Zero for success in business. If you don’t know whom you’re selling to and why they need what you have, there’s no way to succeed in any endeavor. In this respect, the uniform industry is no exception. Uniforms have considerable value to companies of all stripes, but their specific benefits vary from organization to organization. Only by surmising all the organizations in your area that can use uniforms will you be able to sell them on a large scale over the long haul. Thus from the start, you need to identify your market, which begins with:
As a uniform supplier, you know better than anyone else that each client is unique. That uniqueness is strongly reflected not only in the type of apparel they order, but in how they go about ordering it. Some clients prefer to place regular bulk orders for a specific set of uniforms; others place occasional orders with different types of clothes each time; and still others leave it up to individual employees to order uniforms. Your job is to cater to these and all other uniform ordering preferences. The better you accommodate each client’s specific way of ordering, the more valuable you will be to them, leading them to trust you for all their apparel needs.
When appealing to business clients, your No. 1 goal should be to make their lives easier. Modern companies have no end of worries; they need to watch out for safety liabilities, cleanliness concerns, and competition from all over the globe, to name just a few issues. If you can help them address these problems, your clients will be grateful to work with you, and won’t stop coming back. As a uniform seller, you have a unique opportunity to relieve the burdens that your customers face. By paying attention to uniform performance features, you ease your clients’ worries not only over apparel, but also over a wide range of other issues.
They say “don’t sweat the small stuff,” but when selling uniforms, the small stuff can be critical. Color is a powerful example of how important small details can be. You might think the shade you choose for your apparel is a minor matter, but it has a powerful effect on your clients. It is thus essential that you emphasize this facet of your uniforms and pay close attention to how it affects customers. By understanding the role that color plays and selecting the best possible shade for your gear, you can make the most of the uniforms you sell: