When appealing to business clients, your No. 1 goal should be to make their lives easier. Modern companies have no end of worries; they need to watch out for safety liabilities, cleanliness concerns, and competition from all over the globe, to name just a few issues. If you can help them address these problems, your clients will be grateful to work with you, and won’t stop coming back. As a uniform seller, you have a unique opportunity to relieve the burdens that your customers face. By paying attention to uniform performance features, you ease your clients’ worries not only over apparel, but also over a wide range of other issues.