Power Of Employee Apparel: Pressed Coffee & Books Is A Business Brewing Their Brand

Posted by SmartBuy|TK on Mar 20, 2019 10:19:00 AM

Coffee and Books: A Match Made In Small Town Heaven

A historic downtown in Pennsylvania is experiencing a revitalization and a new business, Pressed Coffee & Books is one of the newest storefronts that is brewing up some business. A creative couple decided to quit their professional day jobs, trust their entrepreneurial spirit and build a new business together. Their concept combined some of their favorite things, specialty coffees, fresh crepes and classic books. Not only is this coffee shop located in what used to be famous author, John O'Hara's home, his books line the book shelves that customers are welcome to read while they enjoy their drinks. He is just one of the authors represented in their book mix.

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Tags: employee apparel, restaurant supply, finding uniform prospects, retail uniforms

Power of Employee Apparel: Gloria’s Latin Cuisine Coats and Shirts

Posted by SmartBuy|TK on Mar 4, 2019 1:30:00 PM

Gloria’s Latin Cuisine is a family owned chain of Salvadorian and Tex-Mex restaurants in Texas.  Currently, they have 20 units in Dallas, Fort Worth, Arlington, Austin, Houston and San Antonio.  In Dallas, the restaurants have become synonymous with good Mexican food and margaritas.  One of the challenges the restaurant brand has faced is that while their focus is Salvadorian food with some Tex-Mex options, the Texas market is replete with small Mexican food cafes so consumers also identify any Latin cuisine as Mexican food.  Management, through the years, has worked to shift consumer opinion by highlighting Salvadorian dishes and refining the atmosphere in their restaurants. 

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Tags: sell restaurant uniforms, job specific uniforms, finding uniform prospects, power of employee apparel

How Linen and Laundries Can Cold Call on Local Businesses To Sell Employee Apparel

Posted by SmartBuy|TK on Oct 9, 2018 10:14:00 AM

Untapped Revenue Potential for Your Local Linen and Laundry Company

Is your linen and laundry service running out of steam? If you are searching for new revenue streams, it's time to learn more about employee apparel sales. Many of the same organizations and businesses that are your current customers also have a need to purchase staff uniforms and employee apparel. You likely have restaurants and hospitals on your client roster already, and these are also two top prospects for employee apparel sales. Learning more about a hands-off and fully outsourced employee apparel sales opportunity can give you the edge you need to continue growing your already successful business. 

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Tags: employee apparel program, sell restaurant uniforms, new markets, finding uniform prospects, linen and laundry companies

From TaskRabbit to Postmates: The Need for Employee Uniforms in the Gig Economy is Booming

Posted by SmartBuy|TK on Sep 20, 2018 10:50:00 AM

While it can be difficult to quantify the number of people who are working in the gig economy, most reports have the number somewhere at or above 50 million people in the United States doing some type of freelance or contract work. Many of those workers are working for firms such as TaskRabbit and Postmates and other short-term task-based platforms. Look around on a work day in any metropolitan area and you will likely notice a small army of workers clad in khaki pants and an embossed polo shirt. They are likely a delivery person of some sort or a worker who is hired out to perform errands and other helpful tasks.

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Tags: uniforms, gig economy jobs, uniform colors, finding uniform prospects

Power of Employee Apparel: The Limelight Hotel Is Chic, Sophisticated & Relaxed

Posted by SmartBuy|TK on Jul 18, 2018 9:47:00 AM

The Limelight Hotel in Aspen

Employee apparel can say a lot about what your business is all about, and nowhere is this more evident than with the uniforms of the front desk staff at a hotel. In a resort town such as Aspen, there is a lot of competition between hotels, and every last detail matters. The Limelight Hotel in Aspen is located in the shadow of Ajax Mountain, one of the most prestigious ski mountains in the American Rockies if not the world. There are 126 well-appointed rooms, and the hotel is very dog-friendly.

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Tags: how to sell uniforms, finding uniform prospects, power of employee apparel

Order Organization: Streamlining The Process For Uniform Purchases

Posted by SmartBuy|TK on Jun 14, 2018 1:10:00 PM

SERIES: STARTING A UNIFORM COMPANY - PART 6

Starting a uniform business is a marathon, not a sprint. Even if you feel like you’ve put enormous thought and effort into setting up your business, you still may not be ready to make consistent sales over the long haul. Order organization is a common stumbling block that even the most well-prepared uniform companies encounter. Particularly when selling over the Internet, it is essential that you set up your site so it's easy for customers to place orders and for you to process them. Through the following steps, you can organize your site for convenient, consistent orders from clients large and small:

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Tags: starting a uniform business, uniform orders, finding uniform prospects, uniform business

In Pursuit Of Prospects: How To Turn Leads Into Sales

Posted by SmartBuy|TK on Jun 12, 2018 11:10:00 AM

SERIES: STARTING A UNIFORM COMPANY - PART 5

“A bird in the hand is worth two in the bush.” This hunting aphorism also rings true in the uniform market, where a sales prospect is a very different thing than an actual sale. You may know twelve different companies in your area that need uniforms, but turning that information into even six sales is an uphill battle. But the more effective you are at converting prospects into profits, the more bang you’ll get for your marketing buck. Thus as a new uniform company, you need to master the art of prospect pursuits, and that involves:

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Tags: new markets, uniform orders, finding uniform prospects, uniform business

Building A Brand: Giving Your Uniform Clients Something They Can Recognize

Posted by SmartBuy|TK on Jun 5, 2018 11:57:40 AM

SERIES: STARTING A UNIFORM COMPANY - PART 3

When starting a new uniform company, never underestimate the importance of branding. Establishing a strong brand isn’t just about making yourself look good. It also plays a critical role in creating a convenient shopping experience for your clients. Customers have a difficult time remembering all the options they have to meet their needs, whether as businesses or as individuals. This is a particularly serious problem with uniforms, which often appear the same at first glance, but actually differ considerably depending on where they come from. To help your new clients understand this difference and keep track of what makes you unique, you need to establish a strong brand from the start. That begins with:

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Tags: uniforms, how to sell uniforms, finding uniform prospects, uniform business

Prospect Perceptions: Bringing In Customers For Your Uniform Business

Posted by SmartBuy|TK on May 31, 2018 9:08:00 AM

SERIES: STARTING A UNIFORM COMPANY - PART 2

“I’ve identified my market. What now?” This is a common question for new uniform businesses that are struggling to get off the ground. The first step in founding such a business is to assess how much demand there is in your area for uniforms. But once you’ve made that assessment, it isn’t easy to turn it into useful sales information. You may know the number of companies in your region that could use uniforms, but how many of them still don’t have gear and are ready to buy? To turn market identification into practical sales, you need to look for willing customers, and that means:

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Tags: how to sell uniforms, starting a uniform business, finding uniform prospects