Power of Employee Apparel: Green Door Public House is Laid Back Urban

Posted by SmartBuy|TK on Mar 27, 2019 12:43:25 PM
SmartBuy|TK

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Green Door Public House is a fast-casual restaurant that is uniquely positioned in downtown Dallas near Deep Ellum and the city’s historic farmer’s market. Their menu of appetizers, soups, burgers and sandwiches is tailored to meet the needs of the busy urban clientele, as well as, the more laid-back visitors to the Dallas Farmers Market next door.  Items, such as the wings, baked avocado, signature portobello sandwich and the chicken friend ribeye, make this a great place to bring a date or to catch the game with friends. 

Prior to opening, the owners relocated an 1899 two-story Italianate building to its current location.  The building was moved brick and brick and reassembled on site.  They retained the original red brick exterior.  The building’s history has served to drive the restaurant’s concept.  During the early 1900s, four different saloons operated in the building at various times.  In the 1920s, Liberty Bank acquired the building and remodeled it suit their business needs.  This was during the early years of prohibition. 

The Prohibition Era theme plays a predominate role throughout Green Door Public House.  It is not only reflected in the décor but also the building’s “sense of place”.  The restaurant’s name, “Green Door Public House” pays homage to speakeasy owners of that era.  During prohibition, they would paint their doors green when they had wares to sell.  This was an easy, covert way to signal potential customers that drinks and good times could be found inside. 

Currently, the restaurant occupies the first floor of the old Liberty Bank building.  The large dining room features exposed red brick and a large carved bar.  Tall windows illuminate the dining room with an abundance of natural lights.  An outdoor patio with a large tv allows guests to enjoy the game or soak up the views of the Dallas skyline.  Their clientele come from all walks of life.  Given its prime location, guests are often corporate or government employees.  But they are just as likely to be attorneys, physicians and students.  The neighborhood in the last ten years experienced a boom in apartment building so many customers walk to restaurant and view it as their neighborhood spot.  The other large sector is people visiting the Dallas Farmers Market.  The market operates 365 days so people are often looking for a meal or a snack after they have purchased their fruits, veggies and flowers.  Green Door Public House is the only free-standing restaurant in the area.  Their welcoming ‘come as you are’ attitude draws people in to relax and enjoy dinner and drinks.

In keeping that relaxed atmosphere of the restaurant, staff dress well but casually.  Bar and waitstaff typically wear nice jeans or dresses with a black bar apron.  This identifies them as staff and sets a professional tone.   While for many guests, this is their neighborhood ‘go to’ restaurant and bar, there are many new guests who are visiting the farmers market in the area.  The kitchen staff wear logoed black or white chefs’ jackets and black or checked pants.  White caps are also used.  They strive to maintain a neat appearance as they sometimes need to come into the dining room. 

Both the kitchen staff and the wait staff mostly wear black aprons and jackets.  As the waitstaff and bartenders dress casually, the black makes them appear more professional.  While the restaurant vibe is trendy and casual, the staff make an effort to convey that sense of ease with their appearance while remaining wholly professional and welcoming.    This approach to defining a uniform has keep the restaurant’s warm and hospitable vibe ever present.

 

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